Final posters

The societal issue I chose to respond rhetorically to was the housing crisis. I wanted to communicate how unattainable owning a home currently is for many people in New Zealand. I was influenced by manual printmaking because I felt like the imperfect qualities of this process would be a relevant visual style to communicate an imperfect side of New Zealand that is often denied or overlooked. I have introduced the rhetoric strategy of Pathos by placing the homeless figures in the foreground. This puts the viewer in their shoes as they look out with the figures. The Wehi of the work can be seen here as the feeling of understanding and sorrow is evoked. The Ihi of the work can been seen in my choice to use just the one accent of bright yellow against varying shades of blue grey communicating the importance and desirability of the houses. My strap line “100% Pure impossible” is a parody of the New Zealand tourism advertisements “100 % pure New Zealand”. This helps the viewer make the comparison between the reality of living in New Zealand for many people and the idyllic life the New Zealand portrays to outsiders    

The societal issue I chose to respond rhetorically was the housing crisis. I wanted to communicate how unattainable owning a home currently is for many people in New Zealand. In this poster I have glorified a simple house in order to communicate how much of a luxury owning a home now is. The Ihi of the work can be seen in my choice to use an illustrative visual style. This style helped me make parallels with stories, picture books and childhood fantasies, supporting my strap line that talks about a long lost dream. The cover of the Edmonds cookbook influenced the sunrays I used in the background. By using this imagery I was referencing the ”good old days” and simple kiwi dream of owning a home. The Wehi of the work can be seen in these visual references as they evoke a feeling of nostalgia for “the good old days” and childhood. My choice of copy employs the rhetoric device of logos as it helps the viewer understand the dark underlying themes within a bright, cheerful visual representation.