Final posters

The societal issue I chose to respond rhetorically to was the housing crisis. I wanted to communicate how unattainable owning a home currently is for many people in New Zealand. I was influenced by manual printmaking because I felt like the imperfect qualities of this process would be a relevant visual style to communicate an imperfect side of New Zealand that is often denied or overlooked. I have introduced the rhetoric strategy of Pathos by placing the homeless figures in the foreground. This puts the viewer in their shoes as they look out with the figures. The Wehi of the work can be seen here as the feeling of understanding and sorrow is evoked. The Ihi of the work can been seen in my choice to use just the one accent of bright yellow against varying shades of blue grey communicating the importance and desirability of the houses. My strap line “100% Pure impossible” is a parody of the New Zealand tourism advertisements “100 % pure New Zealand”. This helps the viewer make the comparison between the reality of living in New Zealand for many people and the idyllic life the New Zealand portrays to outsiders    

The societal issue I chose to respond rhetorically was the housing crisis. I wanted to communicate how unattainable owning a home currently is for many people in New Zealand. In this poster I have glorified a simple house in order to communicate how much of a luxury owning a home now is. The Ihi of the work can be seen in my choice to use an illustrative visual style. This style helped me make parallels with stories, picture books and childhood fantasies, supporting my strap line that talks about a long lost dream. The cover of the Edmonds cookbook influenced the sunrays I used in the background. By using this imagery I was referencing the ”good old days” and simple kiwi dream of owning a home. The Wehi of the work can be seen in these visual references as they evoke a feeling of nostalgia for “the good old days” and childhood. My choice of copy employs the rhetoric device of logos as it helps the viewer understand the dark underlying themes within a bright, cheerful visual representation.   

Typography

I have played around with both traced and scanned in type and computer generated type. 
I think it is working better as clean computer generated type because it conrasts strongly with the dark background. It also adds a modern element to the poster. Because I am talking about a current issue it is important to add som contemporary elements to make that connection. 

With this concept I like the type sitting in the top third of the page. This is because I have left a large empty area to create the illusion of space. Using this space for my type guides the eye down the page making use of this space without filling it. 

Week 6

Over the week I have been working on developing my second concept. In my last version I felt like there was too much going on and there was too much explicit detail with the figure hanging off the edge of the house. I wanted to distill this design down to the key elements, which is all about glorifying an average home. I found it helpful to crop in, as there isn't a need to depict the whole house. 

Today in class and for homework I continued to work on this concept. By changing the house to an illustration I feel like it fits in with poster as a whole better and supports my idea of creating a fantasy scene, that could be out of a picture book.
More clouds have also helped create the illusion of more space.  

Week 5 development

Taking Donalds advice further I have reworked my first concept in a different style inspired by manual printing, I wanted to create a strong graphic look while still having small hand done imperfections. I have simplified my concept in this version as well. In my last poster I was trying to depict someone sitting in a tent looking at all the state houses that the government is selling, but this time I have just focused on depicting people in a tent separated from the houses. I think this is a lot clearer and easier to understand. 

Week 5 interim assessment

These are the two concepts I presented for the week 5 interim assessment. The feedback I got from my class mates was that they both have a clear message. However in the first concept, it is hard to tell that the person is sitting in a tent because I have got the proportions wrong. In the second concept I was given the feedback that the I could re-think my choice of colour, maybe experiment with some brighter colours and even use an image of a more run down house to make the message clearer. 

After speaking to Donald, he suggested I try and resolve one of the concepts in a different style, because at the moment they are both the same visual style which doesn't fit with the brief. I agree with all this feedback and feel like I need to simplify the message that I am trying to communicte to make a sucessful poster, at the moment I am trying to add in too many layers of information which doesn't for a clear simple message. 

More VCD Precedence

This week I looked at some books of old New Zealand tourism posters. I think I can incoproate the way type is used in these images into my own work, and this could work to help link my posters back to New Zealand. 

Development week 4

Here I have tried to exagerate the distance between the house and person climbing the ladder.
I think I still need to glorify the house more to enhance this exageration.  

Over the past week I have been looking and old New Zealand posters from the 50's and 60's, in this concept I was pushing the edmonds cookbook idea a little furthur and trying to recreate the style of a car advert that I found, which glorifies the car. I feel like these colours are a bit harsh, but the style could work with some more tweaking. 

Working with the idea of depicting a sold house in a more serious tone I have created this concept which I think I am going to work into being my second depiction of unattainable housing. I need to consider my copy, as at the moment it isn't communicating my idea as clearly as I would like.  

Here I have reworked this concept with a more 'glorifying' illustration of a house in attempt to make it seem more like a fairytale, or a picture book. I spoke to Phoebe in class today about this concept and she suggested having a more humble, average looking house communicates the message more powerfully, I agree with this and am going to try this with a state house like I have been using.