Critique, Define, Ideate, Understand, Make

Sunday, 24 July 2016

Week 2 ideation

Now that I have decided to go with inequlity in housing for my poster I have started brainstorming some of my ideas using quick thumbnail sketches. 


I have narrowed my subject down to looking at the sale of state housing and who that is really benifitting. In the last three concepts here I played around with incorporating cliche quote about sucess in attempt to use irony. As such a previlaged country New Zealanders tend to have the mind set that every individual can do anything if they set their mind to it, and try hard enought, but in reality the government is building "affordable" housing which is selling between $500,000 and $600,000, which is unachieveable for a lot of people, no matter how hard they save or believe they can do it. 


I am also interested in emphasising how out of reach owning a house has become for so many New Zealanders. 
In the first concept here I have used a graph showing the rate of state housing sales in New Zealand since 1980 as mountains that are too tall to climb. 























In class today we did random input excersies. I got dog as my word and don't put the cart before the horse for my metaphor. 




























This was a helpful exercise because it made me think of other ways I could communicate my issue. 
The metaphor "don't put the cart before the horse" was quite relevent to my subject and helped me narrow it down a little more. The goverment has sold off a lot of state houses, but by doing this the put the cart before the horse, because they didn't consider that a large majority of the country can't afford to buy a house, therefore this didn't work and exalerated the homeless population in New Zealand, the goverment is now having to back track and build more affordable housing, and state housing to try and fix their problem. 

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