Identifying ihi and wehi

ihi - is "an individuals essential force, charisma, power or charm"

wehi - is "the internalised feelings that occur in response to ihi...in this context wehi is taken to mean the emotional response on the part of the viewer"

Poster for the 2015 film The Lobster designed by  Vasilis Marmatakis. 

It is clear in this image that the man here was hugging someone. ihi can be seen in the way this person is cut out leaving the mans hands hovering over nothing. wehi can be seen in the way the cut away figure evokes the feeling of absence and perhaps loss. The mutted cold colour palette and grim expression on the mans face support the feeling of loss and absence that the cut away represents. The use of empty space be choosing to cut around the mans figure as well helps the viewers focus on the mans expression and imagine who or what was in that empty space. 

This poster by Paul Sahre is captioned "this poster was created without the use of any Adobe products"

ihi can be seen in the way Sahre uses the text "Adobe took my milk money" which directly comments on the monopoly Adobe has over many creative industries. Adobe has become heavily relied in art and design practice, inturn giving the Adobe corporation great finiancial power over this small individual artist or designer. 

Sahre has used what looks like a blue ball point pen to scrawl this poster, but at the same time the precise outline of the Adobe font can be seen etched into the blue scrawl. wehi can been seen in this choice of medium along with the caption "this poster was created without the use of any Adobe products" and these stylistic choices evoke humour becuase of the obviously hand drawn style explicitly rejecting digital software. 

Poster for the play "Him" for the public theatre 1994 by Paula Scher. 

Like the poster for the movie the Lobster, Scher uses the same technique of cutting out some major detail of the image. But this time Scher can rely on iconography to communicate ihi in this work, because of this the feeling of absence is not evoked in the same way. It is very clear that the missing face is of Elvis Presley by the way Scher has chosen to leave the most recognisable and iconic aspect of the Super star, his hair. Having the title of the play "him" positioned in a bright contrasting colour where Presleys eyes might have been shows wehi by the way this choice evokes a sense of knowing, supporting the idea that presley is so recognisable that there is no need for more detail.